Objective:
Unifonic is a leading provider of cloud communication solutions. They offer services like SMS, voice, and chat APIs to help businesses communicate with their customers effectively. Unifonic wanted to showcase their services at GITEX 2022 and approached Lazulite to create an interactive and engaging experience for their visitors. The challenge was to create an experience that would attract visitors to the Unifonic booth and showcase their services effectively. Unifonic wanted to differentiate themselves from other exhibitors and create a memorable experience for their visitors.
Solution:
lazulite and Unifonic worked together to come up with the concept of Trivia. The idea was to create a fun and interactive game that would showcase Unifonic’s services and engage visitors at the booth. The game consisted of custom-made sensors in the shape of Unifonic’s logo, and colored touch answer options that were randomized to make it more interesting. A mobile-shaped screen was also created, protruding out of the flat screen to provide a cool 3D effect. All the animations were made from scratch to match the brand style & vibe.
The game was easy to play and consisted of multiple-choice questions related to Unifonic’s services. Visitors were encouraged to participate and answer the questions correctly. The microsite was created to gather data, and the gamification and giveaways attracted huge crowds to the stand, which helped in significant brand promotion.
Amazing Result:
The result was astonishing. The Trivia game attracted a lot of visitors, and the microsite helped Unifonic gather data about potential customers. The game was engaging and interactive, and visitors spent more time at the booth learning about Unifonic’s services. This helped Unifonic get quality leads. The giveaways added an extra incentive for visitors to participate and engage with the brand.
Conclusion:
The collaboration between Unifonic and Lazulite resulted in a successful project that effectively showcased Unifonic’s services and engaged visitors at Gitex 2022.
