Travel Trade Shows are one of the most preferred platforms for the travel industry to showcase their products and services to potential customers and achieve significant growth. Participants are always on the lookout for strategies that can attract more visitors to their kiosks or stalls. Businesses are increasingly employing innovative marketing and event technologies to enhance their visibility and provide the most engaging experiences for visitors.
Let’s explore how the fast-evolving travel industry is making use of innovative technologies across verticals in their quest to woo more visitors to their booth, keeping our focus on one of the world’s largest travel trade shows—Arabian Travel Market (ATM). The main theme at the ATM 2023 is ‘Working Towards Net Zero’.
Arabian Travel Market, held annually in Dubai, offers global travel trade professionals an amazing avenue to achieve business growth through networking and enhanced customer engagement as well as actionable insights into the future of the inbound and outbound travel industry through workshops and seminars led by global experts.
The major technologies used by travel brands at the ATM includes interactive displays (using kinetic art and technology), virtual & augmented reality, digital signages, gamification and others.
Interactive Displays
You can use interactive displays to generate interest and attract more visitors to your booth. These displays allow visitors to engage with your brand and gain a better understanding about your products or services. You may install a touchscreen display encouraging visitors to explore various destinations and hotels through photos and videos. If they get impressed with a destination, they can go ahead and book a ticket and hotel room on the spot. There is some value addition as well, as interactive displays provide visitors with personalized suggestions and recommendations based on their preferences. All these helps create a rewarding, engaging and memorable experience for customers.
Virtual Reality (VR) and Augmented Reality (AR)
A noticeable trend is the increasing use of Virtual Reality and Augmented Reality at trade shows. Exploit the power of VR and AR at the Arabian Travel Mart and impress your visitors with exciting immersive experiences that allow them to “feel” their choicest destinations or properties. By offering them an enjoyable VR-driven tour of a particular destination or hotel, they can view and evaluate how attractive the destination is, or explore the rooms and attached amenities. Similarly, AR can be used to create interesting interactive experiences including adventurous ventures and games. These types of AR/VR-driven experiences are sure to capture visitors’ attention and generate more footfalls, brand awareness and business for you.
Interactive Mobile Applications
Interactive mobile apps can function as an easy source of key information at travel trade shows. They can be very useful as visitors can get relevant information about your brand, products, and services. By integrating a booth location map, these apps can guide visitors to your stall without any confusion. Beyond these, any special offers or promotions can be directly sent out to visitors in the form of push notifications. Also, apps are very useful to collect important visitor data, which can help you in the follow up and lead generation phases after the trade show ends.
Hologram
Holograms are a real game-changer in the travel trade show industry. They provide a unique and memorable immersive experience for visitors. Holograms allow exhibitors to showcase their products and services in a more interactive and engaging fashion. You can attract visitors by offering virtual tours of popular travel destinations and enabling them to feel the fun. Holograms can also be used to help visitors experience hotel rooms and amenities, cruise ships, and more. Certainly, this technology can help attract more visitors to your stall at the travel trade show and leave a lasting impression on them. Another advantage is that holograms can help exhibitors save money and minimize logistical challenges.
Gamification
Let’s see how gamification can add value to your booth at travel trade shows. You can attract visitors to your booth by creating interactive games or contests that ensure visitors’ participation. Through fun and engagement, you can promote your brand and highlight the outstanding features of your products and services. Gamification can also serve as an easy means to collect visitor data.
Promobots
At the Arabian Travel Mart 2023, you definitely stand to gain by employing promobots. Gaining in popularity by the day, promobots can be used to support visitors as they can be programmed to provide highly relevant information about brands and destinations, answer questions, and even lead visitors to specific booths. Additionally, they can be used to build an excellent visitor database for meaningful follow-ups later.
Kinetic Technology
Kinetic technology, such as touchscreens and interactive displays, can allow attendees to explore different destinations and activities in a fun and immersive way. By incorporating kinetic elements into travel trade shows can help travel companies create a more immersive and memorable experience for visitors, which obviously results in increased interest and bookings for travel companies.
The power and impact of technology can be put to the best use to make stalls impressive, attract more visitors and promote products and services better. Lazulite, a leader in experiential marketing and event technology solutions in the Middle East, can help you with the most innovative and inspiring technology solutions to make your participation at the upcoming Arabian Travel Market a super success.
