The collaboration between Activia and Actimel presented an opportunity to deliver a comprehensive and engaging activation at Taste of Dubai. Our team was tasked with designing and executing an end-to-end solution that integrated interactive technology activations with immersive branding experiences.
The goal was to create a synergistic environment that highlighted the unique attributes of each brand while providing attendees with a memorable and enjoyable experience.
We developed a cohesive strategy that leveraged the strengths of both Activia and Actimel to create a compelling activation at Taste of Dubai:
1. Stand Fabrication
- Our team fabricated a visually striking stand that seamlessly integrated elements of both Activia and Actimel branding.
- The stand's layout and aesthetic were carefully curated to attract and engage attendees while conveying the brands' shared commitment to health and wellness.
2. Interactive Floor Sensor Challenge:
- To encourage physical activity and engagement, we implemented an interactive floor sensor challenge that invited attendees to participate in a running competition.
- - As participants ran in place on the floor sensor, their scores were calculated and displayed on a screen, fostering friendly competition and excitement.
3. Spin-the-Wheel Promotion
- A physical spin-the-wheel game was installed on the stand, offering attendees the chance to win prizes and incentives from both Activia and Actimel.
- Prizes ranged from product samples and branded merchandise to exclusive offers and discounts, creating a sense of anticipation and reward for participants.
4. Brand Messaging and Education
- Throughout the activation, brand ambassadors provided attendees with information about the health benefits of Activia and Actimel products.
- Interactive displays and signage reinforced key brand messages related to digestive health, immunity, and overall well-being, educating attendees about the importance of incorporating probiotics into their daily routines.
- The portraits were also showcased on different screens within the TDRA stand on that activation, attracting attention and generating interest among event attendees.
The collaboration between Activia X Actimel at Taste of Dubai resulted in a highly successful activation that achieved the following outcomes:
Enhanced Attendee Engagement:
The interactive floor sensor challenge and spin-the-wheel promotion attracted a steady flow of attendees to the stand, fostering meaningful interactions and engagement opportunities.
Positive Brand Perception:
Attendees left the activation with a favorable impression of both Activia and Actimel, having experienced an immersive and educational experience that reinforced the brands’ commitment to health and wellness.
Increased Brand Visibility:
The visually appealing stand and interactive activations garnered attention from event attendees and media outlets, resulting in heightened brand visibility and exposure.
Measurable Results:
Activia and Actimel collected valuable data and feedback from attendees, providing insights into consumer preferences and behavior that could inform future marketing strategies and activations.
Overall, the collaborative activation between Activia X Actimel at Taste of Dubai exemplified the power of partnership and innovation in creating memorable brand experiences.
By combining interactive technology activations with strategic branding and education initiatives, the activation successfully engaged attendees and showcased the brands’ shared commitment to promoting health and well-being.
