UNIFONIC Brand Activation with Gamification | GITEX2022 | From design to delivery

It was our absolute pleasure to work with UNIFONIC for Brand activation and gamification at GITEX 2022! UNIFONIC is an amazing platform, and they have multiple services, so creating gamification around their offerings with unique concepts was challenging. But that’s what we do best at Lazulite! With our tech ideas and their service expertise, together we created the concept of trivia. The sensors were custom-made to look like their logo and the colored touch answer options were random to make it more interesting. Instead of a plain flat screen, we protruded a mobile-shaped screen out of the flat one to provide that cool 3D outlook. All the animations were made from scratch to match their style. The result was astonishing. With the microsite, the brand was able to gather data also, and the gamification and giveaway attracted huge crowds at the stand – self-promoting the brand.